GLOBAL CONTENT REPOSITORY BY SANTILLANA
Creating 180 videos from scratch in just 8 weeks
In the early days of the 2020 pandemic, Grupo Santillana, a globally recognized educational company, came to Kaikki Estudio with an ambitious goal: to create a captivating audiovisual project that presented unique logistical challenges.
Here's what our team faced:
Tight deadline: The client required a staggering 180 videos, adapting math, science, and language lessons for students in grades one through six— all in just eight weeks. This project emerged as a response to support teachers across Chile, Colombia, Mexico, Argentina, and Peru, as they transitioned to distance learning during challenging times.
Health measures: With public mobility under strict control due to pandemic restrictions, on-location shoots were out of the question, adding further complexity to our production plans.
A new way of working: the team needed a streamlined methodology that allowed the team to seamlessly integrate production and post-production processes, delivering the final product within the tight deadline.
Kaikki Estudio stepped up to the challenge, fully embracing this opportunity. Here's how we made it happen:
"Today's students are 'digital natives,' raised in the age of technology. That's why they thrive on audiovisual tools." - Santillana
PRODUCTION DESIGN: To meet the ambitious timeline of the client and comply with health guidelines, the engineered a production process that harmonized various departments. In just 28 studio days, 180 engaging pieces of educational content were brought to life.
WORKFLOW OPTIMIZATION: The winning formula? A tailored workflow that synchronized data across teams, allowing seamless collaboration between production, post-production, graphic design, and audio editing. This efficiency ensured swift client reviews, adjustments, automated rendering, and flawless post-production, all while meeting our delivery milestones.
ADAPTATION AND INNOVATION: Kaikki Estudio pioneered a creative format that effortlessly translated across subjects and school curriculums. Here's how we nailed it:
Adapting academic content: Collaborating closely with Santillana, textbook lessons were transformed into captivating, digestible scripts.
TONE: Striking the perfect balance between academia and entertainment, scripts resonated with students across Latin America—fresh, engaging, and easily comprehensible.
Character design: Meet the puppet stars! Each with their own unique personality, they brought dynamic energy to our sets, injecting humor, anecdotes, and powerful life lessons into every episode.
Join us behind the scenes to discover more about this groundbreaking project crafted by Kaikki Estudio:
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